Here is the perfect example for all you Heavy Metal Record Label wanna be's, of what's missing between Major Labels like Sony and smaller underground labels.
They have a large social media network and "independent" Heavy Metal does not...and you don't need one.
This is stuff you would learn if you took a Harvard Business MBA or worked at the top of a large Corporation.
Large companies have Social Media staff...Courtney Love posts to Instagram / Facebook / Twitter and then all their staff at the Social Media branch all watch, review and distribute the clips across their web page network.
That's all staff, just like on the news, so everyone working there all watches and shares the clips for their social media page coverage, that's all of the artists.
Like on Blabbermouth.net , that is their record deal.....thier magazine staff (social media staff) watches Facebook and then blogs on the internet about the videos posted, then that's how they get all their music out.
I don't do social media coverage.
I'm doing record store album releases for the bands.
Heavy Metal doesn't even need that, there's too many people involved to get your records out.
Like with smaller bands posting on Facebook, they just have staff covering their "major label" artists and then writing on pages like Loudwire.com about what the artists say on their webpage, that's how they get their bands out.
That is their whole record deal, they just blog about you on webpages all day while you update your Facebook page.
Heavy Metal doesn't need that branch of Major Label coverage on the internet.
Like Death Metal for example makes up for that by word of mouth, mp3 trade and Heavy Metal blogs.
That's all they would be covering on their pages, instead we just put our content right on our own pages and then share all the albums through word or mouth, mp3 trade and on metal blogs.
That's the difference...then right now I don't do social media coverage or print cd's or lps.
That keeps us on the current format, saves tons of money and the albums go direct to fans on the smart phone from the music blogs and then we promote on the mp3 trade lists and word of mouth.
Mainstream labels don't have any of that only us, to me this is better because it leaves more power in the hands of the artists, saves money and gets the music out faster with less crap and ads on the webpages and more focus on the artist.
*This is what I'm saying....if you want to start a major label magazine on the internet all you have to do is follow along with the artist social media pages and start your own webpage and then redistribute their stories with your own ads on it an you'll be up just like them....then just run your own ads on it for your products...that's all they are doing.*
Keep following along for more corporate business tips.
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